Writing high-quality blogs should be a fundamental perspective of any SEO strategy. However, writing blog-post requires writing skills. And let’s be straightforward, many blogs are lacking at crucial things like lack of information, non-interactive or non-inspiring content.
For some people, writing for SEO purposes and writing to attract and engage readers may seem like two conflicting goals. I totally differ. Certainly, if you require to have a compelling and SEO-friendly blog-post, the information you want to find should be in a very noticeable place. However, unnecessary use of keywords menacingly thwarts the readability of the content, which you certainly do not want to do.
In this post I will give you four reasons why the content of your website should be of high-quality and keyword optimized:
Organic SEO is about 5.66 times better than paid search ads. (New Media Campaigns, 2018)
# 1: People will capture your message better
It does not matter if the purpose of your post is to amuse, inform or influence people in poorly written texts. People just will not understand your message.
Each blog entry has a message. This message is the purpose of this tune – what do you want to say? The message can be very simple. For example, the article on your site can inform people about the functions of your product or explain the transportation process.
In inadequately written content, odds are much higher that people won’t understand your directions accurately. If your blog post is well written, nicely structured and free of typos and grammar, chances are much higher that people understand the information of your content provided in your blog-post.
# 2: Lower bounce rate
If your blog-post is well-written and has a good fabrication, the chances that your readers will actually be on your site to read your post are much higher. This will lessen bounce rates and conclusively enhance search engine rankings of your website.
# 3: More trust
Well-written blog-post will commence to greater acceptance from the readers. If your content presents well and is free from typos, it will look more professional and legit. This will help people trust you and your blog.
If users trust your blog, they will be much more inclined to return to your site to read the next post or purchase a product.
# 4: More attention (in social media)
A well-written blog post is more often shared on social media or chat between friends. To share a post on social media, you must first convince someone to read this passage.
People will not share badly written posts on their social media channels because they will stop reading in the middle.
Quality content leads to a higher position and higher conversions. Writing great blogs will not immediately improve your ranking. But: in the long run, it will certainly have a positive impact on your SEO! Attractive texts have a lower bounce rate and greater chances of interest in social media.