Your blog is one of the best tool to capture your reader’s attention and keep them coming back for the more informative blog post, ergo, you must know the tips for writing an engaging blog post.
55% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2018)
There is one significant question to ask with yourself why are you writing the article? Do you want to share the awareness of a particular topic or you just want to expand your business?
Despite your answer, your blog post must be engaging if you want to achieve these goals.
So you must be thinking what engaging blog post exactly mean?
The blog post that will help you to:
- Increase the traffic of your website
- Convert your readers into customers
- Increase the sales of your website.
- Build trust with the readers.
- Provide real unique content to help your readers solve a particular problem in your niche.
So let’s have quick tips on how to create highly engaging content for your website.
Tips for writing an engaging blog post
Before your content can be read, it must be clicked.
That’s why you need to focus your efforts on creating creative clickable Titles of your blog post. Whether it’s a website, social media feeds or free search results pages, the Title will be the first thing people see.
Titles with 6-13 words attract the highest and most consistent amount of traffic. (HubSpot, 2016)
If you have boring headlines, people have no reason to click.
You have to have compelling Headings.
Be Unique and write in a way that you are actually talking with the reader
The major problem that is faced by almost every business is quality and unique content.
What if there are already many contents available online on the same topic?
You can still blog about the same topic that was previously discussed. But do not write it in the same way as everyone else.
Add your unique voice and add your or your business personal experience.
You should write content that is eye-catching. With such a high competition it is not surprising that creating attractive content is the biggest challenge for you.
Some smart Business Owners and Marketers often hire a content writer and expect they will write unique and compelling content.
However you have to be very particular when it comes to hiring a content writer, you should always share your vision and expectations and even try to add some of your points before publishing it.
Again, this requires more time and effort, but it worth in order to increase engagement rates.
Be very clear about the actions that you want your readers to take after completion of the content
You need to know what you want to do when someone reads your content.
For example, suppose you are promoting a new product on your website. You decide about this blog. It’s a great idea, but that alone will not let people buy this product.
You cannot assume that your readers will:
- Read something on your blog.
- Will search for product/services page on your website
- Search for a product and then click and add it to the baskets.
It’s too many steps. They should be able to perform this action with one click.
If your readers can buy something with just one click or two, they will be more likely to take the desired action.
Do you want your readers to subscribe to your email list? Give them a click option to join.
Don’t make a search-hunt on your website.
All the buttons should be very clear and rightly placed.
Write Unbiased Content and it’s always good to add statics (if required)
Suppose you are writing a blog post on “7 Biggest E-commerce Platform in the world”.
Everyone Knows Amazon, Flipkart etc are ruling in the world of E-Commerce and if you fake your content with the wrong Information or write the name of your a-month old E-commerce website in the list will ultimately let your readers reveals the purpose of your content.
The best way is to add an info part of your website at the bottom lines of the blog post and mention that the business is new and emerging one and describe according to your wish.
Add interactive images
It’s always a good practice to add stunning and relevant images or graphics on your website.
You can browse for free images on the net, Site like Pixabay.com offers free and quality pictures and graphics.
You can also hire a company or a freelancer to make interactive graphics for your content.
Different niche-website can have different requirements and likewise different targets but one thing that will remain the same for every business is Quality and Informative Content.
Here’s something to keep in mind. If your content does not engage readers, they will simply leave your website within 20-40 seconds of reading and this will end up wasting your time, money and resources.