Do you have a website or Blog? And are you looking to get more and more visitors to reach your site easily?
Or you just an enthusiast who wants to learn how to do SEO, to add one more skill set for personal or professional interest.
Or Do you just want to know the importance of SEO?
If your answer is YES
You know there are millions of post that are published each day and getting visibility in this crowd is crucial.
So how you are going get more visitors? How you can reach the potential customer at your website without paying a penny? How you can be the best among the rest?
There is only one genuine way to get visibility without paying anything and that is SEO.
You might know the full form of SEO, That’s Search Engine Optimization.
But do you know the practical aspect of optimizing your site to get visibility by ranking your site at the top results of a particular keyword?
In this Comprehensive guide to SEO, I will guide you to improve the rankings of your website by optimizing the code and content of the website.
Let’s first understand
What is SEO?
Search Engine Optimization(SEO) is the process of ranking web-pages or entire website with specific keywords. The best part of SEO is that its “Free of Cost” means Google will not charge a penny to show your webpage on top of the search result for a specific keyword if you will follow the rules and maintain the quality of your content.
In simple words,
SEO is a process to get high rank for a particular website’s keywords in search engine’s unpaid results.
SEO deals with the Optimization of the design of your blog, writing and also the link.
This SEO Tutorial explains practical SEO strategies to enhance the ranking of your web-pages for various search engines, particularly for Google, Yahoo, and Bing.
Why SEO is so important?
SEO is arguably one of the best ways to connect with the target audience.
To Target audience through Facebook, you can read Facebook Marketing Tutorial.
Implementing an Effective SEO strategy is not easy, especially with all the recent updates to Google’s SEO ranking algorithm.
If you are selling a product online or having a blog /Website then what will be your goal?
Profits are dependent on targeted visitors.
So SEO will help your business grow in this highly competitive market.
Visitors who view your website can become customers by selling an attractive product/service. To attract more visitors, you need to rank higher in the search engines to gain more profit.
Blogging is a leading source of leads and traffic for businesses when they are properly optimized for search. SEO will ensure that posts in the blog are found and generate traffic.
Hopefully, you understood the practical definition of SEO and its importance.
Now let’s understand the purpose of search engines and how they work?
The target of the search engine is to provide high-quality content to people who are looking for it.
Whenever you want to know about anything, you search for it on one of the Search Engine and probably Google, which is best among all.
Like you searched for “SEO”, what you will get?
Search results with the links of thousands of web-pages and maximum people click the links on the first page.
So to rank your own website/blog on the first page of Google or any other Search Engine is your target.
How Does Search Engine get to know that your site exists?
Whenever a new post or page publish, the Search engine crawls that page in order to index the page by applying a search algorithm to determine the quality of the page and to rank the page according to the suitable keyword.
Let’s have look at the parts of Search Engine
Parts of a Search Engine
There are major 3 parts of Search Engine.
First one is Web Crawlers, it is simply an automated software/bot that simply crawls each page.
And the next is Database, as the name says it stores each page.
The third one is a search interface, search interface through its algorithm finds the most relevant page in the Database based on the search query.
First, the search engine attempts to determine the user’s keyword by looking at the words that the searcher wrote.
Although search engines continuously update its algorithm on how websites should rank, there are two key elements that are the basis for the successful outcome.
On Page SEO and Off Page SEO
Let’s assume that you sell a product through your traditional shop, what will be your target?
To get lots of customers who will buy your product.
What will you do to archive that?
You will make sure the quality of product and the outlook of your shop so that your first time customer will become your regular customer.
On Page SEO is the process of cleaning up your both source code and content of the website and ensuring the quality of the content to convert your first time visitor into regular-one.
In on page SEO you have to optimize your Meta titles, meta descriptions, heading tags, URL’s, Internal links, Outbound links, design, website speed and much more. While doing On page SEO you have to do proper keyword research and use them in the right way in your titles, headings and in the body content.
On Page Search Engine Optimization :
All this used to make website index and cache by search engines spider in organic search results and to make website complete SEO friendly as per Google SEO quality guidelines.
On Page SEO Guide:
1) Keywords Research:
Keyword search plays a vital role in search engine optimization. Instead, entire SEO revolves around keyword generation, optimizing keywords, using competitive as per your rivals and finding right keywords as per higher ranking. Usually, the first step in optimizing keyword is to make a list of high-ranking keywords as per your website. Then you need to check out your ranking on search engine pages and to check what are our competitors on high-ranking keywords. And the last stage will be using high-ranking keywords in website content, adding meta tags and writing blogs to get more traffic on our site. There are lots of free tools out there that will be very helpful to find relevant keywords like
- Google Keyword Planner
Google Keyword Planner is best amongst all.
2)Competitive Analysis: Competitive Analysis is the process of analysing the strategies of your competitors. First, you have to find your right competitors that are ranking high in search results with same keywords which you want to rank. Then you analyse their website content, backlinks, social media strategies and many more. There are a number of tools to analyse your competitors
- SE Ranking
- Monitor Backlinks
3)Quality content and optimized Image: Constant content updation and promotion is necessary to improve ranking on google. Make sure blogs should be attractive and written as per high relevant keywords so that your content should be listed on search keywords.
Heading and subheadings should also include relevant keywords with creative content to make it eye-catchy.
Only keywords and search don’t play important role in content promotion but an attractive content speaks for itself and make the user want to read it.
4)Meta Tags’and Description: It includes meta title and meta description. All these are important because this is the first thing the user will see while searching. Meta Title helps to display results in search as well as for knowing more about page data. It’s second most important content so it should be written considering both keywords as well as writing it in a way that can attract customer to read. With that, it should be relevant as per page content as irrelevant traffic can never get you clients or leads. Meta description includes a short description about your page that will show in search engine result pages. This will give an overview of your web page.
5)User Experience assurity: It includes optimizing site as per to improve visitor experience that can convert lead into a client. Basically, this includes focusing more on UI/UX, any site got very limited time to the convincing visitor that the site will complete its purpose. And for using that limit we need a website that is fully competitive as per our rivals, attractive, designed as per latest trends, user-friendly with a sitemap to access site easily, content uniqueness, responsiveness, overall speed and user-friendly attributes.
As per experts, a user will not wait for not more than 13 seconds to open a site and once a visitor leaves your site to consider you have lost your prospective client. So uses caches, cookies and image compressor is really important to optimize the site and make it load quickly. Not only that you have to observe your market and see what your competitors are offering and what is their site layout.
In which they are providing offered and in which sections they are showing featured products. All these things play a vital role in landing client as we need to make every accessible for the visitor to make it easy for him to understand the product.
6)Building Trust: Your Website is a place where you have to make your company’s presence by different ways which include building social media pages, promoting on social media, getting genuine client reviews, building links by making a presence on different blogging site. When all these things are combined it forms a brand by creating your online presence.
It is really important to build visitors trust by providing online information about your work. As search engine makes web presence for a company, customer is not visiting us physically so before trusting us he/she needs something to build up his trust and make him believe in our brand and products.
7)Overall Ranking: Keep monitoring your overall search engine ranking by checking your position with different keywords. With that, there are some tools also that help you analyse your site completely as to check overall ranking and reasons of less search. Google search console is the best tool to check the overall health of your website and your keywords position, impressions, clicks, any many more. Google analytics tool is the best tool to track your all traffic, website goals, funnels, conversions and many more.
8) Submission of website in Google Webmaster Tools and Bing Webmaster Tool: It is important to submit your site to Google Webmaster Tool and Bing Webmaster Tool to keep track of the performance of your website.
9) Google Analytics. (To Track the Daily Traffic)
10)List your Business to Google: If you want people to reach to your business Google Business Profile will help you achieve your goals with perfection.
Off Page SEO –
“Off-Page SEO” involves actions that you have to do in order to rank your website higher in the search result. In spite of the fact that many individuals relate off-page SEO with external link establishment, it goes past that. Numerous exercises that don’t bring about a standard connection on different destinations are critical for off-page SEO.
Off Page Search Engine Optimization
Important to create maximum number of strong and quality back links, which leads to make good PR and Google Rank
1)Link Building: Link building is a process of building links from other relevant websites to your website. Search engine counts each relevant backlinks as a vote of trust. So your backlink profile should be very strong. There are a number of method for link building, you can follow this most trusted guide for link building.
2)Guest blogging: Guest blogging is not dead and will never pass on. Yes, yet one accomplished for SEO is dead long back since 2014. You can clearly utilize visitor presents on highlighting important posts of yours which are in-setting. Having a visitor post on a legitimate webpage can help your blog’s positioning and web index ranking.
3)Social Bookmarking: Social bookmarking is an approach to bookmark our most loved pages online to pursue them at whatever time and anyplace on the off-chance that we are associated with the web.
The pages we bookmarked at social bookmarking locales is considered as a quality backlink according to web crawlers. Also, we as a whole realize that the quality backlinks causes us to build blog movement and Google Pagerank. That is the reason SEO experts incorporate SB in their website streamlining practices.
Here is A list of some High PR Social Bookmarking Sites
4)Blog Commenting: You just have to find the links of your competitor’s wesbite and start posting genuine comment on their wesbite.
“Blog commenting is not to get Do-Follow backlinks although it has a great impact to drive traffic to your website”
Please ensure to comment only to your niche website that does not have spammy content.
Now compose a significant comment for your niche wesbite that will get your post rank faster and furthermore you can get backlinks.
Simply remember the above focuses to help you rank your wesbite. It requires investment, and it’s a great deal of diligent work, yet in the event that you stay with it, it pays off.
5) Manual Search Engine Submission: It is always preferred to submit your website to search Engine like Google and Bing to get your site listing faster.
6) Niche Directory Submission: There are a lot of Directory submission sites that you can google according to your niche. Make sure not to submit your site to a spammy directory.
7)Article and Picture Submission: You can submit a unique and informative article to other websites that accept it, like median.com and can get backlinks.
There are many image submission sites that will help you get DoFollow links:
Simply remember the above focuses to help you rank your website. With traditional marketing usually cost high as compared to digital marketing because of the low actual outcome. So for promoting your product online first, you have to improve your site ranking. Search engine plays a really important role in getting leads and clients online so it’s really important to improve your ranking on these search engine so the client can easily find you.