WHAT IS ASO?
ASO stands for App store optimization. It is the process of improving the visibility of a mobile app in an app store.
Just like search engine optimization (SEO) is for websites, App Store Optimization is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store’s search results and top charts rankings.
Ranking higher in search results and top charts rankings will drive more downloads for an app.
We live in the age of ‘application revolution’. It has been stated that there are about 2 million applications across the internet today. Across Google Play Store, IOS Store and others, there are numerous amount of apps and the trend will only continue. The task of making things easier comes with daily innovations
You must have spent a lot of time, energy and money developing an app, you have provided good content that you want to go viral, how do you make your app stands out?
App store optimization
According to research, App store searches is the source of discovery of 63% of apps.
It has been discovered in contrast that only about 10% of iPhone apps are discovered through top category and charts.
How to do ASO?
1. Know your target audience:
Like any optimization process, the key is to understand your target audience, what they want and who they are. Do you also need to understand what keywords are they searching for when they are looking for apps? This is a crucial aspect of the optimization process.
2. Choose the right category:
According to research, searches in app stores are searched based on category/genre. It is important here not to choose a category that is already saturated.
3. Use the right Keyword in title and description:
With the right market survey and category, it is time to choose the right keyword that will optimize your app for search. It is important to be very careful and thoughtful at this stage to choose the right one as changing it later one may lead to the loss of some customers.
Use keywords that have high volume of searches yet low level of competition and high relevancy to your app offering.
4. Promote your app:
It is also important to promote your app. Write some quality descriptions on your website with links to your app that can be shared by friends and readers on their social media platforms.
5. Positive ratings:
No matter if your app having less number of downloads but if it is having positive reviews and Better rantings then the chances of getting rank in searches in Google play store will be more.
Quality is something that Google is more concerned about and One of the factor for quality is positive reviews and better ratings.
If the previous steps are rightly done, then this one should fall in place naturally. The more the number of downloads the more the chances of getting rank in searches in Google play store as it shows the popularity of your App.
Try to make your app interactive and give it an attractive and user-friendly Interface.
The longer your app will be installed by the user, the better it will be in terms of ranking factor.
Localization is the process where your keywords, screenshots, and titles are in multi-language, that is, a multi-language translation of your app name and keywords.
App store optimization is a process that ensures that your app ranks higher on the app store search engine. ASO is important to make your app visible. App store optimization process is very similar to Search Engine Optimization.