So you’ve created a stunning website, but you’re still not getting the traffic you expected! Why? Chances are you should revamp your digital marketing methods.
Digital marketing uses strategies that target online users. Companies can use various digital channels like websites, email marketing, social media and search engines to attract prospective customers and or maintain the connection with previous ones. The domain of digital marketing is identified by the type of digital channels and methods that are used to get in touch with customers. This could be via digital advertising, email promotion, etc.
Here’s a brief overview of some popular digital marketing paths:
In this strategy, improvements are made to the website to achieve higher rankings in search engine results pages (SERPs). A higher rank leads to more traffic to your website. There are several ways to use SEO to increase traffic towards your websites like on-page SEO, off-page SEO, and technical SEO. On-page SEO focuses on the use of content and definite keywords to develop meaningful content for readers. Off-page SEO relies on inbound or backlinking. Here other publishers can link to your site by writing guest posts for your blog. You can do the same for them using high-ranking keywords. Both parties agree to place a link to each other’s respective website. In technical SEO, how pages are coded, image compression, CSS file optimization, structured data, etc. These all affect website loading speed.
All SEO tactics aim for more digital traffic and improved SERPs in search engines. Websites, infographics, and blogs can gain the most from this strategy.
Social Media Marketing (SMM)
If you want to drive traffic, increase company recognition and leads, then SMM is ideal. Twitter, Snapchat, Facebook and LinkedIn are popular SMM channels.
Pay Per Click (PPC)
PPC drives traffic to your site by paying a particular publisher each time someone clicks your advertisement. Some popular channels where PPC is used are Google Ads and paid Facebook advertisements.
In this strategy, you create and endorse content to produce traffic growth, brand awareness, acquire customers and leads. Examples of content marketing strategies include:
- Blog posts
CM strategies may be used by companies to promote a new product or service, i.e. a new line of organic skincare items.
Other digital marketing strategies include affiliate marketing, email marketing, and online PR, etc.
Mohan is a Junior Associate at Swag Swami, an online E-Commerce portal for Coding T-Shirts in India. He is also an avid gamer who spends his free time logged into Steam. He also practices Yoga and meditation regularly and teaches Yoga at the Cosmopolitan Center in India.