Let’s have a glance at the SEO tutorial which I have written step by step to make it easier to understand. You will learn both OnPage and OffPage SEO Techniques. This tutorial will help you understand from basics to advanced SEO.
What Can You Expect From This SEO Tutorial?
In this SEO Tutorial, you will be guided on how to improve the rankings of your website by optimizing the code and content of the site that can improve your overall ranking. After going through this SEO tutorial, you will be able to execute SEO Techniques at your Website efficiently.
Moreover, this SEO tutorial walks you through everything you need to start ranking on Google. In general terms, the answer to ranking on Google can be split into two parts –
- On-page SEO encompasses the adjustments of all elements on a webpage, so Google understands what it is about and ranks it higher in search pages.
- On the contrary, off-page SEO is about building quality backlinks so that Google understands that your page is trustworthy.
If you didn’t get this technical jargon, you don’t need to be so overwhelmed. We will cover everything you need to know in this step by step SEO tutorial, which incorporates both the categories mentioned above. Let’s get started!
Also, if you are looking for “How To Do SEO yourself with ZERO investment,” you are at the right place. However, If you don’t have time to do SEO by yourself because of your involvement in other business activities; in that case, you should hire SEO professionals.
There are millions of posts published each day than how you are going to stand out from the crowd?
According to Ahrefs,
90.88% of all pages (from an index of 1 billion pages in their content explorer tool) receive no traffic at all, and only 4.5% of them get less than ten visits per month.
So how you are going to get more visitors? How can you reach the potential customer on your website without paying a penny? How can you be the best among the rest?
There is only one right freeway to get visibility without paying anything, and that is SEO.
You might know the full form of SEO, that’s Search Engine Optimization.
But do you know the practical aspect of optimizing your site to get visibility by ranking your pages/posts at the top results of a particular keyword?
Let’s first understand
What Is Search Engine Optimization?
Search Engine Optimization(SEO) is the process of ranking web-pages or entire websites with specific keywords. The best part of SEO is that it’s “Free of Cost” means Google will not charge a penny to show your webpage on top of the search result for a specific keyword.
In simple words,
SEO is a process to get a high rank for a particular website’s keywords in the search engine’s outstanding results.
SEO deals with the Optimization of the design of your blog, writing, and also the link.
This SEO Tutorial explains practical SEO strategies to enhance the ranking of your web-pages for various search engines, particularly for Google, Yahoo, and Bing.
Why SEO is Important?
70-80% of people ignore paid search results, choosing to only click on organic listings. (Junto)
SEO is arguably one of the best ways to connect with the target audience.
To Target an audience through Facebook, you can read the Facebook Marketing Tutorial.
Implementing an Effective SEO strategy is not easy, especially with all the recent updates to Google’s SEO ranking algorithm.
If you are selling a product online or having a blog /Website, then what will be your goal?
Profits are dependent on targeted visitors.
So SEO will help your business grow in this highly competitive market.
Visitors who visit your website can become customers by selling an attractive product/service. To attract more visitors, you need to rank higher in the search engines to gain more profit.
SEO-Optimized blog-post is a leading source of leads and traffic for businesses.
Hopefully, you understood the practical definition of SEO and its importance.
Now let’s understand the purpose of search engines and how they work?
Role of Search Engine?
The target of the search engine is to provide high-quality content to people who are looking for it.
Whenever you want to know about anything, you search for it on one of the search engines and probably Google, which is best among all.
Like you searched for “SEO Tutorial,” what you will get?
Search results with the links of thousands of web-pages related to SEO tutorials.
So to rank a website/blog on the first page of Google or any other Search Engine is important.
How Does Search Engine Get To Know That Your Site Exists?
Whenever a new post or page publish, the Search engine crawls that page to index the web-page by applying a search algorithm to determine the quality of the page. And after that, it ranks the page according to the suitable keyword.
Let’s have a look at the parts of the Search Engine.
Parts of A Search Engine
Broadly there are three parts to the Search Engine.
The first one is Web Crawlers; it is merely an automated software/bot that crawls each page.
And the next is Database, as the name says it stores each page.
The third one is a search interface; the search interface through its algorithm finds the most relevant page in the Database based on the search query.
Initially, the search engine attempts to determine the user’s keyword by looking at the words that the searcher wrote.
Although search engines continuously update its algorithm on how websites should rank, two key elements are the basis for the successful outcome.
Difference Between On-Page & Off-page SEO
Let’s assume that you sell a product through your traditional shop, what will be your target?
To get lots of customers who will buy your product.
What will you do to archive that?
You will make sure the quality of the product and the outlook of your shop so that your first time customer will become your regular customer.
On-Page SEO is the process of cleaning up both source code and content of the website and ensuring the quality of the material to convert your first time visitor into regular-one.
How to Do SEO for Website Step by Step?
You should optimize your meta titles, meta descriptions, heading tags, URL’s, Internal links, Outbound links, design, website speed, and much more. You have to do proper keyword research and use them in the right way in your titles, headings, and body content.
On-Page SEO is used to make website index and cache by search engines spider in organic search results and to make website complete SEO friendly as per Google SEO quality guidelines.
Make a list of keywords before starting your SEO journey. There are a few great Keyword research tool that you should use:
Google Keyword Planner is free & best amongst all.
There are two types of keywords:
- Primary keywords.
- Long-tail keywords.
If you are starting a new website, you should focus on long-tail keywords. The chances of ranking for a long-tail keyword is more. However, you should optimize your content in such a way that you keep both long-tail & primary keywords under one roof.
Keyword search plays a vital role in search engine optimization. In fact, the major portion of SEO revolves around keyword research and optimization.
Once you are done with keyword research, it’s time for implementation. The title is the first thing that users see before making their way to your website. In short, you need to keep your title intriguing enough that people click.
In this highly competitive era, we need to become more creative and should write for both search engines & users.
Tips for writing keyword-optimized title:
- Make sure your title length is between 55-60 characters.
- Add your target keyword in the Title.
- Keep your title interesting.
- Don’t use duplicate titles.
It plays a crucial role in the overall SEO process. You should keep your URL neat & clean. Avoid any kind of junky words or numbers.
Tips for SEO-friendly URLs:
- Keep it short.
- Try to make it only between 3 to 5 words long.
- Must use keyword in it.
- Make it very easy to read & understand.
Meta Tags’ and Description
It should be written considering both keywords as well as writing it in a way that can attract visitors to read. With that, it should be relevant as per page content as irrelevant traffic can never get you clients or leads. Meta description includes a short description of your page that will show in search engine result pages.
- Make sure it is between 140-160 characters.
- Mention your keywords in it.
- Add an intriguing call to action.
Competitive Analysis is the process of analyzing the strategies of your competitors. First, you have to find your right competitors that are ranking high in search results with the same keywords which you want to rank.
Then you analyze their website content, backlinks, social media strategies, and many more. There are several tools to examine your competitors
Constant content updates and promotion is necessary to improve ranking on google. Make sure blogs should be attractive and written as per keywords.
Heading and subheadings should also include relevant keywords with creative content to make it eye-catchy.
Only keywords and search don’t play an important role in content promotion, but an engaging content speaks for itself and make the user want to read it.
It includes optimizing the site to improve the visitor experience that can convert a lead into a client.
You need to focus more on UI/UX; any site got minimal time to the convincing visitor that the website will complete its purpose.
And for using that limit, we need a website that is fully competitive as per our rivals, attractive, designed as per latest trends, user-friendly with a sitemap to access the site quickly, content uniqueness, responsiveness, overall speed, and user-friendly attributes.
As per experts, a user will not wait for not more than 13 seconds to open a site. So uses caches, cookies, and image compressors is vital to optimize the website and make it load quickly. Not only that you have to observe your market and see what your competitors are offering and what is their site layout.
In which they are providing offered and in which sections they are showing featured products. All these things play a vital role in landing the client as we need to make every accessible for the visitor to make it easy for him to understand the product.
Your Website is a place where you have to make your company’s presence in different ways.
It is especially crucial to developing visitors’ trust by providing online information about your work. The search engine makes a web presence for a company that helps to build up trust in brands and products.
Keep monitoring your global search engine ranking by checking your position with different keywords. With that, there are some tools also that help you analyze your site thoroughly to check overall ranking and reasons for less search. Google search console is the best tool to monitor the overall health of your website and your keywords position, impressions, clicks, and many more. Google analytics tool is the best tool to track your all traffic, website goals, funnels, conversions, and many more.
Submission of the website in Search Engines
It is essential to submit your site to Google Webmaster Tool and Bing Webmaster Tool to keep track of the performance of your website.
To Track the Daily Traffic, you should use Google analytics.
List your Business to Google:
If you want people to reach your business, Google Business Profile will help you achieve your goals with perfection.
Off-page SEO involves things that you have to perform to rank your website higher in the search result. Even though many individuals relate off-page SEO with external link establishment, it goes past that. Numerous exercises that don’t bring about a standard connection on different destinations are critical for off-page SEO.
Link building is a process of building links from other relevant websites to your website. The search engine counts each relevant back-links as a vote of trust. So your backlink profile should be robust. There is some method for link building; you can follow this most trusted guide for link building.
Guest blogging is not dead and will never pass on. Yes, yet one accomplished for SEO is dead long back since 2014. You can utilize visitors’ presents on highlighting great posts of yours, which are in-setting. Having a visitor post on a legitimate webpage can help your blog’s positioning and web index ranking.
Social bookmarking is an approach to bookmark our most loved pages online to pursue them at whatever time and anyplace on the off-chance that we are associated with the web.
Bookmarked web-pages at social bookmarking sites are considered as a quality backlink according to web crawlers. Also, we, as a whole, realize that the quality backlinks causes us to build blog movement and Google Pagerank. That is the reason SEO experts incorporate SB in their website streamlining practices.
You have to find the links to your competitor’s website and start posting a genuine comment on their website.
“Blog commenting is not to get Do-Follow backlinks, although it has a great impact on driving traffic to your website.”
Please ensure to comment only on your niche website that does not have spammy content.
Now compose a significant comment for your niche website that will get your post rank faster and you can get backlinks.
Manual Search Engine Submission
It is always preferred to submit your website to search engines like Google and Bing to get your site listing faster.
Niche Directory Submission
There are a lot of directory submission sites that you can google according to your niche. Make sure not to submit your site to a Spam directory.
Article And Picture Submission
You can provide a unique and informative article to other websites that accept it, like median.com, and can get backlinks.
Many image submission sites will help you get DoFollow links:
7 steps SEO tutorial
1. Identify keywords that people are searching for
There are many different ways in which people search for brands or businesses. For instance, let’s say that you are a hairdresser in some locations. People could search for ‘hairdresser in location,’ ‘location-based hairdresser’ or even ‘hairdressers near me.’ Even though these phrases are different, they have the same meaning. Therefore, you must understand the most popular ways in which people are searching for you. Google Trends is a great option to run such a keyword search. Google Trends shows you the relative popularity of your search queries. This will help you optimize your content specific to those keywords.
2. Create content that searchers are interested in
Like we said above, you need to optimize your content for search intent to rank for a topic or keyword. Google’s algorithms work in a way to serve the most relevant content for each search query. Therefore, you should make the most of this. All you have to do is look at the top search results to identify what people are searching for or talking about.
Let’s go back to our example of a hairdresser. Let’s say you want to see if people are talking about short hairstyles. Simply enter this keyword into Google and hit search. You would notice that most of the results are blog posts. And therefore, the search intent clearly states that you should write a blog post if you want to rank for the keyword ‘short hairstyles.’ You can run similar keyword searches for any number of keywords to understand the intent. We recommend that you spend some time analyzing search intent until you get the hang of it and it uses it to create the kind of content that people want to see.
3. Add a compelling title to get clicks
We have discussed how to rank in the Google search engine for popular keywords. But wouldn’t you also want people to actually click on your webpage? Therefore, you should make your titles and descriptions as click-worthy as possible.
There is no secret recipe to create compelling titles and descriptions. It is all about understanding your audience, what they want, and use that to craft a title that piques their curiosity. However, here are a few things you can be mindful about –
- Stay true to your search intent
- Avoid using too long titles
- Try including your unique selling point
- Include keywords naturally
4. Use short and descriptive URLs
This is the next most important aspect of SEO. Let’s look at an example of these two URLs below –
Of these two URLs, which one includes the keywords that this content aims to target? And which one are you more likely to click on? Therefore, keep your URLs as short as possible. Short URLs are easy to understand, and searchers find what they are looking for easily.
5. Optimize your images
You must name your images appropriately. But doesn’t your device automatically name your files? Let’s say that your file is named IMG00023.jpg. Now, you wouldn’t understand what the content of this image from its title is. Instead, a file name like my-new-red-car.jpg tells you more about the file.
Therefore, you should optimize all your images by using tags with descriptions. Naming your images also helps Google understand its content better and therefore display it when someone searches for a similar or relevant keyword. Optimizing your images can also be a great source of traffic in the long run.
6. Ensure that your content is easy to read
When it comes to SEO, user experience is equally important. This means that if your content is hard to read, your audience will leave. And this is not a good reason. Consider using H1, H2, and H3 tags on your webpages. These form a hierarchy for your content that makes it readable and easy to understand.
Some basic rules are –
- H1 is the most important and should be used only once per post.
- H2 should be used for subheadings.
- H3 forms a subheading for H2.
You should place your keywords within each of these header tags strategically and make them look natural.
7. Get high-quality and relevant backlinks
Backlinks are very vital for an SEO Strategy. But what exactly is a backlink? It essentially is a hyperlink from another website or domain to your target webpage. In other words, a backlink is when another website links to you. The more and better-quality backlinks you have, the higher is the tendency of your page to rank higher and thereby receiving more search traffic.
Studies have found that there is a linear correlation between the number of referring domains and search traffic. The next question is, how do you build such backlinks? And the answer is quite simple. There are many tactics to do so – guest posting, building broken links, researching your competitor’s backlinks and replicating them, etc. Getting backlinks is not as hard as it looks. All you have to do is find web pages with content that can add value and add it to your page.
SEO is evergreen and ever-changing. It is not simply a one-time activity. SEO encompasses everything from optimizing pages for search engines to creating content that interests searchers. It might seem overwhelming to get done with everything in one go. Therefore, we recommend that you first pick an area that suits your resources and aligns with your skills the most. Start small and grow from there. As time passes, you will have more experience and might even become an SEO expert!
Want more actionable tips and SEO tutorials? What got you started on this SEO journey? Share your experiences in the comment section below!